Most small business owners are concerned with their web design and providing information about their products or services to current or potential customers. Site design is very important and helps sell your products. However, site speed is an issue the small business owner needs to be concerned with. Perhaps the number one reason a visitor leaves your site will be speed. If they can not get the information they are seeking quickly, they will leave.
Knowing this, you need to combat speed issues in every facet. Web design, fast server, multiple networks, and location.
LOCATION, LOCATION, LOCATION
Why do you think Google has set up massive data centers around the United States and the World? They want to be the king of speed. Fast search results delivered to Googlers from geographically friendly locations help Google AdWords generate more revenue.
The closer the Data Center is to the end site visitor, the faster it is (considering the data center has decent network connections). Gamers typically are very picky about ping times for good reason. The slower the ping time, the slower their reaction times in an online game. Gamers are well ahead of the curve in terms of knowing that location is king for speeding up their online games.
As a small business owner, you should be just as concerned as Google and the gamers out there on the Internet. You should start looking for a Web Host with locations close to your end customers. If your business is international, you should consider a Web Host with multiple geographic locations.
3 TIPS IN SEARCHING FOR A GEOGRAPHICALLY DIVERSE WEB HOST
- To begin your search, you should first look at stability. A stable company that has been in business a few years can’t be overlooked. Most Web Hosting companies are fairly new in terms of business years, but doesn’t mean they are by any means immature companies. In fact, most of the big Web Hosting companies average startup is around 2004. That’s not very long ago, but their expertise in mastering technology and management of such quick growth is a plus.
- Look for a Web Host with a wide geographic footprint. There might be a day when your Web site needs to be hosted in more than one location (local offices / custom locally specific Web sites). You certainly don’t want to have to hunt for a new Web Host every time you want to expand your reach. Ensure each location has the potential to host any of your needs. A full complement of products in each data center is a sign of maturity for the company. It means they have the foresight to plan a data center correctly by giving customers all available options.
- Check to ensure the Web Host has cross Data Center backup capabilities. You might ask why? Well, natural disasters of course. I think the past 5 years has shown that just about anything is possible. It’s best to run your Web site in one location and back up to a remote location as a precaution. FYI: Make sure you also backup locally as recovery from a remote location can take longer.
WE RECOMMEND…..
AYK Solutions hits the mark on everything we touched above. They have a tremendous catalog of cities based in the United States. AYK has the entire country mapped out with Google Maps and you can view their network and data center capabilities here.
- Unified Products across Data Centers
- Disaster Protection options (cross data center backups)
- Unified Support across Data Centers
AYK Solutions has been in business since 2004 and has been growing fast. We highly recommend their services to your VPS, Shared, or Dedicated Server needs. A wide product catalog is available to choose from.
