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Does the credit crisis help online business or hurt

Posted 09-02-2008 at 07:24 PM by wamuza
most countries are feeling the credit crunch, a result of the sub prime mortgage crisis, many consumers are cutting their spending as they struggle with debt and credit cards.

Much of online business is dependent on advertising, if consumers are scaling back, won't retailers also lower their advertising budget?
Another way to look at it is that they would cut back in TV and radio and concentrate on online because it can be cheaper and results are easier to see.
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