(Web Hosting News) NEW YORK - MIVA Direct, Inc., the toolbar, homepage and content division of digital media company, MIVA, Inc. (NASDAQ:MIVA), today announced the continued international expansion of its ALOT toolbar brand following the signing of a co-branded toolbar distribution agreement with Comercio Mas, S.A. de C.V., which operates entertainment portals esmas.com, gyggs.com and tarabu.com. Comercio Mas is part of Grupo Televisa ("Televisa"; NYSE: TV; BMV: TLEVISA CPO), the largest media company in the Spanish-speaking world.
The agreement has seen the development and launch of a co-branded ALOT Esmas.com toolbar that features buttons providing users with one click access to different channels of the Esmas.com portal. The new toolbar also includes site search and full web search functionality, displaying both algorithmic results and sponsored links.
The new toolbar is being promoted across the Esmas.com portal; it is expected that the new toolbar will also be promoted by MIVA Direct through its ongoing direct response marketing program.
"I believe this new agreement is an exciting step in the continued expansion of the ALOT brand outside the U.S.," commented Rob Roe, SVP and GM, MIVA Direct. "Currently 49% of ALOT's toolbar user base is outside the U.S. and I believe that this new agreement will provide access to an additional international audience1."
Added Carlos Fernández, Director of Social Networking: "This new toolbar provides us with a powerful opportunity to extend our brand beyond our core website. With the new toolbar installed Internet users will now be just one click away from key channels of our portal regardless of which website they are on."
ALOT's international toolbar development and marketing is coordinated from MIVA Direct, Inc.'s New York City offices.
1 Source: Internal statistics July 31, 2008
About MIVA Direct, Inc.
MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct's millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).
About MIVAŽ, Inc.
MIVA, Inc. (NASDAQ:MIVA) is a digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.
About Televisa
Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming. Grupo Televisa also owns an unconsolidated equity stake in La Sexta, a free-to-air television venture in Spain.
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