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Web Hosting Talk - London, UK. - Quova, Inc., the leading provider of IP geolocation data and services, today announced that PAY.ON AG, a leading developer of payment and risk management technologies and a global processor of online transactions, has implemented Quova's IP geolocation data to assist, detect and prevent fraudulent online payment transactions.

PAY.ON is a global payment outsourcing and routing company based in Germany, with offices in Austria, Hong Kong and the Philippines. For the company, having a reliable strong fraud screening process in place was imperative. PAY.ON's fully PCI-certified online payment platform enables online payments to occur by traditional as well as alternative methods. The gateway also offers a wide range of local e-payment methods and currencies, via a single interface, to a variety of clients across numerous sectors. Clients of PAY.ON include leading payment service providers, payment scheme suppliers, acquirers and clearing houses, as well as risk management providers.

By using Quova's IP geolocation data, PAY.ON can establish the real world location of a Web visitor and break down cardholder details to country, state or even city level. Armed with this information, the payment processor can compare the location of the user during the order process, with their registered card details monitoring any discrepancies in distance from the billing address. PAY.ON then instantaneously highlights mismatches and identifies suspicious transactions prior to payment authorisation.

"We selected Quova due to its strong track record within the fraud prevention market. We were also impressed by its level of accuracy in detecting an IP address right down to city level for a variety of online payment methods," said Robert Kuzelj, CEO of PAY.ON. "We are in the process of a strong global expansion and we believe that by using Quova's data we can further strengthen our fraud screening process, in addition to reinforcing our position as a leading global player within the payment market."

"Fraudsters are using increasingly intelligent methods of accessing payment details and PAY.ON's decision to implement IP geolocation technology highlights how important it is for online companies to have fraud prevention mechanisms in place," said Steve Sawyer, Vice President of Business Development EMEA, Quova. "By setting standards for products in terms of risk factors, such as identifying mismatches between customers' IP locations and their billing addresses, e-commerce sites are now able to dramatically reduce fraudulent activity."

About Quova
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned. www.quova.com

About PAY.ON AG
PAY.ON is an internationally leading, PCI-certified supplier of global online payment and risk management technologies. Clients of PAY.ON are leading payment service providers, payment scheme suppliers and financial institutions. The Company, founded in 2004 and headquartered in Munich, Germany, follows a course of steady growth and expansion. PAY.ON offers the core competencies of global outsourcing services and routing for monetary transactions, wallet solutions, risk management and monitoring services, as well as various technical back-end solutions. All products are white-label. For more information and the latest press communications, please refer to www.payon.com.

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