Web Analytic

[smartkathy]

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which case — particularly with third party cookies which can be shared between different web sites — although some users may consider it a breach of privacy, no personal information can be collected through cookies because it is only possible to automatically collect technical information through this method, such as the operating system's version and the web browser's version.

Source:http://en.wikipedia.org/wiki/Web_analytics

If anybody knows anything more regarding this, please share here.

[Saurabh Mathur]

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

[AKshay_M]

Web analytics the measurement collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Insight on user behaviors and needs, and how the site meets those needs. Moreover, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Insight on user behaviors and needs, and how the site meets those needs.